FaceBook Marketing

With billions of active users worldwide, Facebook remains the primary social media platform for marketers today. Whether your business is a small, start-up one or an established company, a business Facebook page is much needed in your marketing strategy to keep your customers informed, increase your brand awareness and widen your reach. Here are some more interesting numbers about Facebook for business.

  • More than 1.8 billion users around the globe are connected to a business on Facebook.

  • Users are 1.5x more likely to watch Facebook videos using a smartphone, on a daily basis.

  • Facebook ads generated $17.65 billion in total revenue in the 3rd quarter of 2020.

  • 83% of consumers stated that they use Facebook to search for products and services.

  • 66% of users say that they Like or Follow a brand on Facebook.



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When you hear the word “trending” and “hashtags”, the first social media network that comes to mind will probably be Twitter. Having a Twitter account today is one of the best ways to know what the people are currently talking about. It’s a great tool for your business to stay relevant with your target audience. Through your business Twitter account, you can also quickly announce new product offerings and time-limited offers. Aside from that, you can hold a Twitter Chat (TweetChat) to boost interaction from your followers. Here are some more quick Twitter facts:

  • 79% of Twitter users state that they like to use this social network to discover what’s new which makes it the top social media platform for discovery.

  • Users are reported to 26% more likely to view Twitter ads.

  • Twitter yielded a 9% growth in revenue for the last quarter of 2020 which translates to $824 million.

  • Twitter’s website referral traffic increased up to 6%, year-over-year.

  • Users watch 2 billion Twitter videos on a daily basis.



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If you’re struggling with generating leads, reaching your target audience, establishing your reputation, and building connections with other business owners or professionals, then you should be at LinkedIn. With more than 600 million users worldwide, it has become one of the most utilized social media networks for businesses today. Because aside from the things we’ve mentioned above, having a company profile on LinkedIn is also a great way to boost your SEO rankings on Google. Here are some LinkedIn statistics that are worth noting:

  • LinkedIn is 277% more effective in generating leads.

  • 45% of marketers stated that they have gained customers through the social network.

  • 65% of B2B companies have reportedly used LinkedIn paid ads to acquire new customers.

  • 95% of B2B content marketers use LinkedIn for their organic content marketing.

  • LinkedIn impressions grew up to 50% year over year.



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If you think Instagram is only for brands that are visually appealing, you might want to think again. It doesn’t really matter what products or services you’re offering- with the right content marketing, you’ll still be a hit on this social platform. By incorporating creativity on your posts, you can successfully increase your brand awareness, boost website traffic and be an influencer in your industry. You can also use it as a networking tool to find and connect with business-minded people like you. Go ahead and check out these Instagram statistics:

  • 500 million users stated that they check Instagram Stories and Explore every month.

  • 92% of the total Instagram users say they’ve followed a business, visited their website, or made a purchase after seeing their product or service on Instagram.

  • 62% of users reported that they have become more interested in a brand after watching it in Stories.

  • 11% of social media users in the U.S. shop on Instagram.

  • 130 million Instagram users view shopping posts on the platform every month.



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Video has become an integral part of Internet users' online experience, and no site hosts more videos than YouTube. The site boasts more than 3 billion video views per day, making it an excellent place for marketers to find consumers. Its reach is global, too; 70 percent of its traffic originates outside of the United States, making it more than a place to find only American customers. YouTube is the home of the viral video, the term for a video that spreads quickly to a large audience on the Internet. Marketers can use other social media avenues, such as Facebook or Twitter, to direct consumers to YouTube videos as a way of trying to get the videos to catch fire with the public. Especially popular videos make it to the YouTube home page, further strengthening traffic.

  • Over 2 Billion logged-in users visit YouTube each month and every day people watch over a billion hours of video and generate billions of views.

  • Over 60% of searchers click on the first 3 YouTube results on Google, and over 90% of all Google searchers click on the first 10 organic results.

  • On mobile alone, YouTube reaches more 18-49 year-olds than any broadcast or cable TV network.

  • 68% of YouTube users watched YouTube to help make a purchase decision.

  • 70% of shoppers say they are open to learning about products from brands on YouTube, according to Google.